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Wednesday, October 28, 2009

Trying to introduce yourself...

in 12 measly pages is absolutely overwhelming. Let me clarify, these are 12 8.5x11 pages WITH several pictures on each page. So it's really only 2-3 pages of writing. How do I tell the kidney story without making Herb sound like he's on his deathbed? How do hit all the general information they need to know without sounding cookie-cutter and blah?

I will be SO GLAD when this is finished. :)

2 comments:

  1. I can't tell your story for you, but if you want help finding the "right" words to make the story shorter, I might be able to offer some assistance. I'm excellent at writing a carefully worded story in as few words as possible. :-) In marketing, it helps and hurts. But I definitely have a knack for it.

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  2. It really is one of the hardest parts of the process- it's tough to find that balance of really putting "you" on paper without sounding cheesy or like every other profile. I wish you the best of luck with it- we re-wrote ours quite a few times then adjusted it a few more times with suggestions from the agency staff.
    Soon you'll be waiting!

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