Trying to introduce yourself...

in 12 measly pages is absolutely overwhelming. Let me clarify, these are 12 8.5x11 pages WITH several pictures on each page. So it's really only 2-3 pages of writing. How do I tell the kidney story without making Herb sound like he's on his deathbed? How do hit all the general information they need to know without sounding cookie-cutter and blah?

I will be SO GLAD when this is finished. :)


  1. I can't tell your story for you, but if you want help finding the "right" words to make the story shorter, I might be able to offer some assistance. I'm excellent at writing a carefully worded story in as few words as possible. :-) In marketing, it helps and hurts. But I definitely have a knack for it.

  2. It really is one of the hardest parts of the process- it's tough to find that balance of really putting "you" on paper without sounding cheesy or like every other profile. I wish you the best of luck with it- we re-wrote ours quite a few times then adjusted it a few more times with suggestions from the agency staff.
    Soon you'll be waiting!


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